SONY HAD INTRODUCED NEW, VERSATILE HANDYCAM CAMCORDERS

Making its Handycam® debut, all new camcorders now offer the option of recording HD video in either top-quality AVCHD or web-friendly MP4 formats. While AVCHD offers the highest-quality picture for viewing on an HDTV or burning to a Blu-ray™ Disc for archiving, shooting crisply-detailed clips using the popular bandwidth-saving MP4 format is perfect for online sharing and easy uploads to social media web sites.

In another Handycam® first, an optional Wi-Fi adaptor simplifies cable-free transfers of video clips and still photos. Consumers can even step away from behind the camcorder and control the video capture device remotely with their compatible smartphone.

“As the leader in this category, each year we strive to improve upon our feature-rich camcorder family and innovate in ways that provide value to consumers,” said Hidenori Toyoda, director of the camcorder business at Sony Electronics. “We’ve been listening to what people say they want in a premium video camera and continue to deliver on that feedback.”

The new Handycam® camcorder portfolio now integrates more advanced features from entry level to high end, including Sony’s hallmark Exmor R® CMOS image sensor for beautifully clear, detailed video and stills, even in tricky low-light conditions. Sony’s unique Balanced Optical SteadyShot™ image stabilization will be deployed in more new models for up to 13 times more stable and smooth footage than its predecessors. This powerful image stabilizer makes it much easier to shoot crisp blur-free images in a range of challenging situations using a floating lens unit which controls the entire optical path, including the image sensor.

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