Apple is not the worst, because of the iPhone.
Samsung is not the worst, because of the Galaxy S III. HTC is not the worst, because of the HTC One X.
Motorola is not the worst, because of the DROID RAZR MAXX. (They are the worst at egregious overuse of capital letters, however).
Nokia is not the worst, because of the Lumia 920.
Sony is not the worst, because of the Xperia Ion (and its suite of excellent Japanese Xperia phones which should be on their way soon).