T-Mobile began selling the iPhone less than one month ago on April 12, with Apple's handset debuting on $99 upfront fee, with the remaining device cost to be amortized in $20 installments spread over the following 20 months.The Un-Carrier was the last of the big-four U.S. telecoms to strike a deal with Apple to sell the iPhone.
Although T-Mobile suffered a year-to-year financial dip, quarter-on-quarter numbers were up, a promising sign as the company is in the midst of building out its 4G LTE network.
“Our first quarter operating metrics and financial results are showing positive impact from the changes we began making in the fourth quarter," said President & CEO of T-Mobile John Legere. "We ended the quarter with strong operational momentum, which is continuing into the second quarter, driven by the successful launch of our Un-carrier “Simple Choice” service plan and the introduction of the iPhone into our device line-up."
According to the results statement, branded customer net additions stood at 3,000 customers at the end of quarter one, with the sector showing positive growth for the first time since 2009. Branded postpaid net losses were at 199,000, an improvement of 61 percent from 2012, while branded prepaid net additions hit 202,000 customers. Attributing to the strong performance was a churn rate of 1.9 percent, the lowest since the second quarter of 2008.
